Books


Of New Orleans, Branding and Awards

September 9th, 2011 by Chris Santella
A few weeks back, I visited New Orleans for the International Fly Tackle Dealer show.  I would have preferred visiting Denver, the historical site of the show, as New Orleans in August is a little sticky for my taste.  (The day I touched down, the temperature was 97 and the humidity 90%, giving the Big Easy a heat index of 116 – nice!)  Nonetheless, it’s always fun to walk through hotel lobbies where almost every single person is wearing ... Full Story